Investor FAQs

Frequently Asked Questions

Are you licensed?

Yes, we are licensed by the Department of Real Estate in the state of California.

How do I get started with PURE Property Management?

Contact our team today and we can start the process immediately. We will need to find out more about your property to see if we are a good match for each other. We can discuss your needs and expectations regarding management service. 

What condition should my property be in to rent?

Even properties in the most desirable areas will not rent quickly if they are not in top condition. It is good to avoid having to rent your home at a discount when you can do some things ahead of time to attract well-qualified residents at market rate. Properties must show well and have “curb appeal.” When meeting with you, we are happy to go over possible updates which will help get top dollar and attract good residents. We have checklists for cleaning and require all properties to be in hotel-ready condition. We do not want a resident moving into a dirty property because this will start the resident off with a poor taste for your property. It is very important that the property is presented in a clean and attractive condition so that it will catch the attention of a good, qualified resident.

How will you advertise my property?

We use a platform called Tenant Turner to syndicate out to the top rentaly listing websites including Zillow, Trulia, House.com, Apartments.com, Realtor.com, Rent.com, Zumper, and many others including our own website. This is all included in our leasing fee. We will list on these sites, schedule and show the property on multiple days at different times to maximize exposure. Remember, our goal is to get you a GREAT resident QUICKLY! 

How do you determine the rental rate?

The most important part of listing a property is getting the correct rental rate. We use statistical data to make sure your property is priced at market value. When properties are overpriced, they will not give many search results and they will sit on the market longer. We do a comparative market analysis to determine the correct rental rate. We actively monitor viewings and interest levels to ensure we are at the right price.
After properties have been exposed to the market for a duration of time, we will then consider lowering the rent so the property will not sit vacantly. When properties are vacant, it is more costly than lowering the rent and getting it rented quickly. 

The importance of finding a qualified resident

Resident screening is a vital part of the leasing process. A thorough resident screening is one of the best tools a landlord has to protect their investment. By effectively screening prospective residents you will protect your investment, the property, and the local community. Quality residents are the key to long-term profitability. At PURE Property Management every application we receive is carefully reviewed.

Rental Applications – What is the process?

Once a prospective resident has viewed the property, they can submit a rental application online through our application software. The prospective resident must also submit a nonrefundable Application Fee, which is retained by PURE Property Management to cover the cost of processing the application. A thorough background check will be performed on all applicants over 18 years old as well as identity and income verification. If a resident is denied, PURE Property Management will send the applicant an adverse action letter. If the application is approved, PURE Property Management will send out a lease agreement and collect funds due for that property. 

How is maintenance handled?

If there is something needing maintenance at a home, the resident can enter a repair request in their online portal (also where they pay rent). In an emergency, they have our direct cell phones where they can text. PURE Property Management will contact the resident to determine the exact nature of the problem, see if it is something they can repair themselves, (Ex. Reset button on the garbage disposal) before spending your money on a service call. After determining that it is a legitimate problem, we will send a service vendor to make the repair. The vendor will contact the resident and coordinate a date and time to perform the repair. If the repairs exceed a preset dollar amount, (typically $250) we will notify the client prior to the repair being done for approval. We confirm with the resident that the repair has been completed prior to paying the bill. Most repairs are scheduled within 1-2 business days. Comfort items such as air conditioning , no hot water or heat, receive the highest priority and are attended to as soon as possible.

Still have questions?

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PURE Property Management Orange County Office

23011 Moulton Pkwy Suite #F-2

Laguna Hills, CA 92653

DRE #02124826

Get In Touch
949-716-1888
orangecounty@purepm.co

Office Hours: By Appointment Only

Monday-Friday 9:00 am-5:00 pm

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